Subscription Week: The Launch Sprint

What's different this time

Same energy. Summer pace.

Subscription Week has always been about getting your service out of your head and into action -- not more planning, more launching. That doesn't change.

This edition just sets a different pace. Instead of five days back to back, the work spreads across five Tuesdays -- one session a week, with a full week in between to do the work before the next. Same push to launch, matched to the pace of a summer.

Why build one

A subscription service changes the business, not just the billing.

Predictable, repeatable revenue -- off the chase-sign-deliver-repeat treadmill and onto income you can count on.
Deeper client relationships -- ongoing partner instead of one-off transaction, which clients value and stay for.
Positioned for what's next -- as AI commoditizes hourly work, the firms that have productized their delivery are the ones that thrive.

The five weeks

One session a week.
One launched service by August 18.

Each Tuesday moves you one clear step closer to a live service. Come with last week's work done, leave knowing exactly what's next.

Tuesday, July 21 · 2pm ET

MVS -- Minimum Viable Service

Get clear on the smallest version of your service you can deliver now, and start the launch countdown. Not the perfect version -- the one you can sell this month.

Tuesday, July 28 · 2pm ET

Prep Launch

Get your service ready to deliver in Fidu -- scope, price, and the delivery flow set up end to end, so it's ready to put in front of a client.

Tuesday, August 4 · 2pm ET

Test Launch

Run your service with a test client before it's fully real. Find the friction while it's low-stakes, and fix it fast.

Tuesday, August 11 · 2pm ET

Positioning

Sharpen how you describe the service so the right clients recognize it as for them -- and sign.

Tuesday, August 18 · 2pm ET

Launch

Put your service in front of real clients. Send the link that starts signing and payment in one flow -- and go live.

How the sessions run

Built for doing, not just watching

These sessions replace Office Hours for the five weeks they run. Cameras optional, everything in chat -- less live teaching, more unblocking the real work.

Come with the work done

Each session builds on the last. Do the week's build, bring your questions, and the live time goes to what's actually blocking you.

Work live, together

One focused session a week, live at 2pm ET inside The Lab. Build alongside other firms doing the same thing at the same time.

Leave with the next step clear

Every session ends knowing exactly what to build before the next Tuesday. Sessions are recorded if you miss one.

Who's leading it

Led by the founders who built the model -- and the platform.

Kim Bennett ran a subscription and flat fee law firm for 15 years before co-founding Fidu. Blaine Korte builds the product behind it. Across the five weeks, both go live -- Kim on the model, Blaine on the build. Not theory from the sidelines. The people who have done it, in the room with you.

Kim Bennett

Co-founder · 15-year subscription attorney

Blaine Korte

Co-founder · builds the Fidu platform

Built in Fidu

Fidu is the platform for selling, delivering, and scaling subscription and flat fee legal services -- the delivery layer practice management tools were never built for. You build your service in it across the five weeks.

✓Package a service, set scope and price, and put it in front of clients
✓Send one link that starts signing and payment in a single flow
✓Deliver the work through a firm-branded client portal

Who it's for

For firms ready to launch, not still deciding

✓

You've decided subscription or flat fee is right for you -- you're past the question of whether the model works.

✓

You have a service idea in your head or half-built, and you want it live before summer ends.

✓

You'd rather ship something real this month than keep refining something that never launches.

✓

You want to build alongside other firms doing the same work, with support when you're stuck.

Join

Launch your service this summer.

Subscription Week: The Launch Sprint runs inside The Lab by Fidu. Upgrade your account to join all five sessions.

$99 /month · upgrade to join

Get ready to launch →

✓All 5 sessions ✓Recordings included ✓Inside The Lab

Open item (not on the live page): VIP tier is removed for Summer Edition. This slot is where a premium tier or the possible in-person event drops in once decided -- left out deliberately rather than shown as a placeholder. Worth its own session: acquisition vs. activation, Fidu-branded vs. Kim-fronted, cost/capacity.